Dark text on a white background, for instance, is more legible than orange text on a red background. Different elements on your web page (i.e. the menu and body of the page) must contrast or they will begin blending together.

Color lesson:

A well-considered color scheme can transform an okay website into a great web site

Color is one of the most important yet not-so-thoroughly understood elements of web design today. Whether web designers appreciate it or ignore it, visitors to a site respond to colors and other visual elements on the site on a psychological level, and will continue to do so.

Color affects the emotion of the audience, and emotion, in the process, drives decision-making. An intrigued visitor is more likely to be engaged in your site — whether it is meant to inform, entertain, or to sell products or services or ideas.

But if the colors are unsuitable, or outrageous, or not in line with the underlying symbolism, the visitors can outrightly reject the site–and the products as well–no matter how good they are.
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